As Customers Worship Experiences Over Items, Where is The Brand Opportunity?

The notion of placing more value on experiences over material items is just one of the paramount shifts in consumer behavior recently identified. FC Tech’s Elizabeth Canon explains. It’s no secret that retail brands are suffering, whether mass or luxury, American or European, large or small. Amongst the many reasons are economic shifts, competitive saturation,…

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You Might Soon Be Able to Buy Luxury Products via WhatsApp

Yoox Net-a-Porter plans to sell to customers via chat service Online fashion seller faces competition from Farfetch, others Online luxury retailer Yoox Net-a-Porter said it’s developing technology that will allow well-to-do customers to buy products directly through WhatsApp as the e-commerce market for Prada and Versace goods becomes more competitive.

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The 6 Categories of Influencers Luxury Brands Need to Know

Influencer marketing is fast becoming a widely used marketing strategy, with a reported 84% of marketers planning to run influencer marketing campaigns in 2017. With the term influencer being used more and more, what exactly does it mean for luxury brands? Digital Luxury Group’s Genna Meredith reports on the six categories of influencers luxury brands…

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Report: LVMH to Launch Multi-Brand E-Commerce Site

PARIS, France — Luxury goods group LVMH will reportedly launch its own multi-brand e-commerce site in March and offer all 70 of its brands on one site, according to the Financial Times. The site will be part of Le Bon Marché, the Parisian department store acquired by LVMH in 1984, and also sell other brands…

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